Highest Rated Guerilla Marketing Campaigns from around the World
Guerrilla marketing “works because it’s simple to understand, easy to implement and outrageously inexpensive,” says Jay Conrad Levinson, the man who coined the phrase.
Consumers have grown immune to big budget advertising, but marketers that expend a bit of time and effort — rather than piles of money — can generate effective results with inexpensive, small-scale stunts.
Take a look through our gallery of guerrilla and street marketing examples, where promotions costing no more than a few dollars can have a big impact on the consumers. Let us know which you think are the most effective in the comments below.
Recently, there has been some really good guerrilla marketing campaigns that have been produced. Did you know that over 2,500 oranges have enough natural energy to power a light fixture or than 1 out of 5 people suffer from a mental disease?Through guerrilla marketing, we learn the solutions to many challenges an can educate our audience through the use of creative marketing tactics. Like all guerrilla marketing campaigns, the major challenge is getting buzz around a product or an idea without having to invest a lot of time or money.
Below are 15 of the best guerrilla marketing campaigns that were recently captured and documented. It is really exciting to see the thought process behind each camptaign that you would not normaly get from seeing a still photo.
Let us know which is your favourite and what you think is the most effective by commenting below!
Tropicana: Billboard powered by oranges
We created a billboard that harnesses the energy from oranges to illuminate a neon sign that reads “Natural Energy” & the Tropicana logo. Through several thousand spikes of copper and zink, a lot of wiring and 3 months of testing we managed to make a giant multi-cell battery powerful enough to light up a billboard. The custom build was produced by Unit9 in collaboration with director Johnny Hardstaff who created the accompanying 90second film.
Creativity Online reports that 2,500 oranges were used and fitted with zinc and copper spikes, and “the orange juice dissolved the metals, causing their electrons to create a current.”
Advertising Agency: DDB, Paris, France
Wonderbra: Trampoline [NSFW]
Wonderbra has the reputation of a no nonsense approach of promoting their products. Many women who want to wear a strapless bra with their dress are left feeling unsupported and often fall victim to the ‘nipple-slip’ effect. Wonderbra created a special dressing room fit with a trampoline to let women test the effectiveness of their new product.
bauMax: If you’re out, you’re not at home
Advertising Agency: PKP BBDO, Vienna, Austria
Auditiva – Subtitled park
Advertising Agency: Awesome pomegranate, Copenhagen, Denmark
Vancouver Whitecaps FC: 3D projection mapping
Advertising Agency: Slingshot communications, Vancouver, Canada
Amnesty International: iPad Ad
Advertising Agency: TBWA, Berlin, Germany
Executive Creative Directors: Kurt Georg Dieckert, Stefan Schmidt
Executive Creative Directors: Kurt Georg Dieckert, Stefan Schmidt
McDonald’s: Dip Dip Nuggets
Advertising Agency: Leo Burnett, Shanghai, China
Kit Kat: Klock
Ad campaign for Kit Kat shown in various places across London.
Advertising Agency: JWT, London, United Kingdom
Teddy Bear Museum: The footprint poster
Advertising Agency: Supernormalvoice, Seoul, South Korea
Heineken: Tastebuddies
Tastebuddies by Heineken is a concept that we created for Flow Festival in Helsinki. It was a show where two top designers with conflicting tastes were locked in a container. They got a a brief and 30 minutes to solve the problem. Did they walk out with a product that could actually be made? See the ideas and plenty of other stuff in campaign blog at tastebuddies
Advertising Agency: 358, Helsinki, Finland
Nestea: Wonderful Machine
Advertising Agency: Publicis, Tel Aviv, Israel
Voyages-Sncf.com: The Escape Service
Advertising Agency: DDB, Paris, France
AXA Bank: Giant QR Code
AXA declares 2011 as the year of renovation.
And for the launch of their respective renovation loan, AXA has again come up with a – for the financial sector – awesome campaign. They have created one of the largest and possibly also one of the most beautiful QR codes in Belgium. They have achieved this by placing thousands of different colours of tins of paint to form a gigantic QR code.
And for the launch of their respective renovation loan, AXA has again come up with a – for the financial sector – awesome campaign. They have created one of the largest and possibly also one of the most beautiful QR codes in Belgium. They have achieved this by placing thousands of different colours of tins of paint to form a gigantic QR code.
Anyone who would like to see these gigantic QR codes for themselves can find them in the Dansaertstraat or the Charles Quint Avenue in Brussels from 23 February 2011.
Advertising Agency: Duval Guillaume Antwerp/Modem, Belgium
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