Highest Rated Guerilla Marketing Campaigns from around the World

Guerrilla marketing “works because it’s simple to understand, easy to implement and outrageously inexpensive,” says Jay Conrad Levinson, the man who coined the phrase.

Consumers have grown immune to big budget advertising, but marketers that expend a bit of time and effort — rather than piles of money — can generate effective results with inexpensive, small-scale stunts.

Take a look through our gallery of guerrilla and street marketing examples, where promotions costing no more than a few dollars can have a big impact on the consumers. Let us know which you think are the most effective in the comments below.

Recently, there has been some really good guerrilla marketing campaigns that have been produced. Did you know that over 2,500 oranges have enough natural energy to power a light fixture or than 1 out of 5 people suffer from a mental disease?Through guerrilla marketing, we learn the solutions to many challenges an can educate our audience through the use of creative marketing tactics. Like all guerrilla marketing campaigns, the major challenge is getting buzz around a product or an idea without having to invest a lot of time or money.

Below are 15 of the best guerrilla marketing campaigns that were recently captured and documented. It is really exciting to see the thought process behind each camptaign that you would not normaly get from seeing a still photo.

Let us know which is your favourite and what you think is the most effective by commenting below!

Tropicana: Billboard powered by oranges

We created a billboard that harnesses the energy from oranges to illuminate a neon sign that reads “Natural Energy” & the Tropicana logo. Through several thousand spikes of copper and zink, a lot of wiring and 3 months of testing we managed to make a giant multi-cell battery powerful enough to light up a billboard. The custom build was produced by Unit9 in collaboration with director Johnny Hardstaff who created the accompanying 90second film.

Creativity Online reports that 2,500 oranges were used and fitted with zinc and copper spikes, and “the orange juice dissolved the metals, causing their electrons to create a current.”

Advertising Agency: DDB, Paris, France

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Wonderbra: Trampoline [NSFW]

Wonderbra has the reputation of a no nonsense approach of promoting their products. Many women who want to wear a strapless bra with their dress are left feeling unsupported and often fall victim to the ‘nipple-slip’ effect. Wonderbra created a special dressing room fit with a trampoline to let women test the effectiveness of their new product.

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bauMax: If you’re out, you’re not at home

Advertising Agency: PKP BBDO, Vienna, Austria

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Auditiva – Subtitled park

Advertising Agency: Awesome pomegranate, Copenhagen, Denmark

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Vancouver Whitecaps FC: 3D projection mapping

Advertising Agency: Slingshot communications, Vancouver, Canada

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Amnesty International: iPad Ad

Advertising Agency: TBWA, Berlin, Germany
Executive Creative Directors: Kurt Georg Dieckert, Stefan Schmidt

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McDonald’s: Dip Dip Nuggets

Advertising Agency: Leo Burnett, Shanghai, China

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Kit Kat: Klock

Ad campaign for Kit Kat shown in various places across London.

Advertising Agency: JWT, London, United Kingdom

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Teddy Bear Museum: The footprint poster

Advertising Agency: Supernormalvoice, Seoul, South Korea

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Heineken: Tastebuddies

Tastebuddies by Heineken is a concept that we created for Flow Festival in Helsinki. It was a show where two top designers with conflicting tastes were locked in a container. They got a a brief and 30 minutes to solve the problem. Did they walk out with a product that could actually be made? See the ideas and plenty of other stuff in campaign blog at tastebuddies

Advertising Agency: 358, Helsinki, Finland

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Nestea: Wonderful Machine

Advertising Agency: Publicis, Tel Aviv, Israel

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Voyages-Sncf.com: The Escape Service

Advertising Agency: DDB, Paris, France

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AXA Bank: Giant QR Code

AXA declares 2011 as the year of renovation.
And for the launch of their respective renovation loan, AXA has again come up with a – for the financial sector – awesome campaign. They have created one of the largest and possibly also one of the most beautiful QR codes in Belgium. They have achieved this by placing thousands of different colours of tins of paint to form a gigantic QR code.

Anyone who would like to see these gigantic QR codes for themselves can find them in the Dansaertstraat or the Charles Quint Avenue in Brussels from 23 February 2011.

Advertising Agency: Duval Guillaume Antwerp/Modem, Belgium

Sword of "Maula Ali (AS)" & "Hazrat Usman"

Picture: The sword on the right is that of Maula Ali (AS) and the one on the left is that of H. Usman.
Location: Topkapı Palace, Istanbul, Turkey.

This is one of the rarest picture taken from the Topkapı Palace Museum (Istanbul, Turkey), which holds a number of Islamic Artifacts. One is strictly not allowed to take pictures inside this museum. I managed to take one and want to share it with the rest of the world.

Collection of Best Business Movies

 

 

 

 

 

Last week I posted a list of “Top 10 Business Books with Elephants, Mice, and other Assorted Critters,” which made me think of my favorite business movies. After doing some research, I found four other Top 10 business movie lists. While three out of the four sites chose the Citizen Kane, I love comedies like Baby Boom, The Secret of My Succe$s, Trading Places, and Office Space. Here are my top 10 business movies:

1. Baby Boom (1987): I love this movie. Forget the adorable baby. I love seeing J.C. Wiatt build a business from scratch, ultimately having the option to be acquired by her former employer. This movie is perfect when you need some motivation on your startup.
2. The Secret of My Succe$s (1987): Another movie perfect for getting motivated about your career. Brantley Foster played by Michael J. Fox plays an ambitious upstart who gets ahead by sleeping with his aunt! Sounds creepy, but it works. And he eventually becomes CEO, which is the feel-good ending for up and coming knowledge workers who aspire to run a company.
3. The Godfather: Part II (1974): I love this movie. It’s about family business, loyalty, and about consequences (at least from my perspective). Today, I’m no longer “loyal” anymore to employers, but committed to my work for employers. This movie resonates with me because deep down I do believe in loyalty. I think it’s a noble trait and love this movie for it. And the quotes! My favorite quote: “My father taught me many things … keep your friends close, but your enemies closer.”
4. The Godfather (1972): “Go the mattresses…” “I’m gonna make him an offer he can’t refuse.” Need I say more?
5. In Good Company (2004): Dennis Quaid’s character is seasoned and graceful as he’s demoted after a corporate takeover. Quaid must report to a younger boss, Topher Grace, who’s inexperienced, a little arrogant, and frankly a corporate fool. However, by movie’s end, Quaid returns to power as he graciously offers to mentor Grace, who wants to find what he really wants to do. I like the realism of movie. It’s sucks to be demoted, but it was encouraging to see Quaid’s character handle it as a seasoned professional.
6. Glengarry Glen Ross (1992): Sales is hard. Managing sales is a tough job, but doing sales? You couldn’t pay me enough to be a sales person. This film depicts how sales people handle stress differently. My description doesn’t give it justice.
7. Wall Street (1987): A great movie that compares and contrasts a father and son’s values. Moral of the story for me was “there are no short cuts.”
8. Trading Places (1983): I love this movie just because I like rags to riches stories. Or in Dan Aykroyd’s case, from riches to rags to riches.
9. Office Space (1999): Cubes. I hate cubes. This movie perfectly depicts cubeland. I think I resigned from a job because my employer moved locations, only to put is in new cubes that were 1/3 smaller than our old ones.
10. Antitrust (2001): There aren’t many movies about the technology industry so it was great watching a fictional vertical in my industry.

Here are the Forbes, Askmen.com, Inc. blog, and Meryl Notes for your reference.

Forbes The Ten Greatest Business Movies by Dan Ackman, 12.16.02

1. Citizen Kane (RKO Radio Pictures, 1941)
2. The Godfather: Part II (Paramount, 1974)
3. It’s a Wonderful Life (RKO Radio Pictures, 1946)
4. The Godfather (Paramount, 1972)
5. Network (MGM-United Artists, 1976)
6. The Insider (Touchstone Pictures, 1999)
7. Glengarry Glen Ross (New Line Cinema, 1992)
8. Wall Street (20th Century Fox, 1987)
9. Tin Men (Touchstone Pictures, 1987)
10. Modern Times (United Artists, 1936)

Askmen.com Best Business Movies Ever By Ash Karbasfrooshan

1. Citizen Kane (1941)
2. Wall Street (1987)
3. Trading Places (1983)
4. Glengarry Glen Ross (1992)
5. Jerry Maguire (1996)
6. Barbarians at the Gate (1993)
7. Goodfellas (1990)
8. Pirates of Silicon Valley (2000)
9. Clerks (1994)
10. Boiler Room (2000)

Inc. Blog Top 10 Business Movies Posted by Laura Rich

1. The Aviator
2. It’s a Wonderful Life
3. Citizen Kane
4. Wall Street
5. Tucker: The Man and His Dream
6. Glengarry Glen Ross
7. What Women Want
8. Working Girl
9. The Hudsucker Proxy
10. The Insider

Meryl’s Notes 10 Best Business Movies

1. Wall Street
2. It’s a Wonderful Life
3. Nine to Five
4. Shall We Dance?
5. All About Eve
6. Disclosure
7. Woman of the Year and Adam’s Rib
8. Stand and Deliver
9. Philadelphia
10. Erin Brockovich
11. Office Space

Marketing Research survey

Marketing Research survey - To avoid asking respondents

Avoid Ambiguous Questions: Ambiguous questions mean different things to different people. Naturally, comparable replies cannot be received from respondents who take a question to mean different things. The question how often do you serve soup at home? Obtained answers that showed soup was served less frequently than was believed to be the case. Further study showed that too many respondents served meant a special occasion such as when entertaining. Soup may have been eaten when the family was alone, but it was not served. A better wording turned out to be; how often do you use soup at home?

Questions that use such terms as usually, normally, frequently and regularly are ambiguous: What brand of cigarettes do you smoke regularly? What does regularly mean – always almost always, more than any other, or what? Some respondents will interpret it one way and some another. When the researcher wants to find out typical behavior, it is probably best to inquire about a specific time, such as the last time. What brand was the last cigarette you smoked? The last brand smoked by some respondents will be different from the one they usually smoke, but if the sample is adequate this will average out.

Avoid Leading Questions: In a study to evaluate the service of automobile insurance companies, a series of question on claim service was preceded by a statement that began as follows: It has been alleged that some low rate companies are much tougher in adjusting claims than standard rate companies, and that you are more likely to have to go to court to collect the sum due you. It is obvious that this statement would influence the answers to the questions on claim service that followed. Most marketing research studies do not have the obvious bias of the above, but it is easy to lead respondents toward one answer unless care is taken not to do so.

In one experiment half of the respondents were asked: How long was the movie? and the other half was asked: How short was the movie? The average response to the first was 130 minutes while to the second wording it was 100 minutes. A better statement of the question would be: For how many minutes did the movie run?

Do you have a Frigidaire refrigerator? This question will result in more reports of Frigidaire refrigerators than will a question: What brand of refrigerator do you have? When respondent get an idea that a survey is being made for a particular company or product, they have a tendency to respond favorably toward the sponsor. In a mail survey among FM radio owners in the area covered by a small FM radio station, respondents were asked to list the four FM stations to which they listed most. The sponsoring station came out on top by far. A study of the individual questionnaires, however, showed that many of the respondents had associated the survey with that station, apparently through the address to which the questionnaire was mailed. Many of the returned questionnaires had additional comments such as ‘We think you’re wonderful and we like your station but not quite as well as X’.

Do not ask questions in a way that will involve Generalization: Questions should always be stated in specific terms. If generalization is desired the researcher should make them from the specific data obtained. Consider the following question: How many machine tool sales representatives have called on you in the last year? The only way the respondents could answer this question would be to estimate about how many sales representatives came in during a typical week or possibly a month and then to multiple.

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WORLD'S MOST LOVED COMPANIES

Industry champions

These companies are the most admired in their sector, according to their peers. Company Industry Overall score 3M Medical and Other Precision Equipment 6.96 Aetna Health Care: Insurance, Managed Care 7.39 Aflac Insurance: Life and Health 6.68 Alcoa Metals 7.05 Altria Group Tobacco 8.01 Anheuser-Busch Beverages 7.50 Aramark Diversified Outsourcing Services 6.62 Archer Daniels Midland Food Production 7.06 AT&T Telecommunications 7.05 Avnet Wholesalers: Electronics 6.97 Bank of America Megabanks 6.69 Bank of New York Mellon Superregional Banks (U.S.) 6.78 BASF Chemicals 7.06 Berkshire Hathaway Insurance: Property and Casualty 7.78 BMW Motor Vehicles 6.50 Caterpillar Industrial and Farm Equipment 7.61 Cisco Systems Network Communications 7.36 Continental Airlines Airlines 7.71 Costco Wholesale Specialty Retailers 6.92 Dun & Bradstreet Financial Data Services 6.98 EMC Computer Peripherals 7.63 EMCOR Group* Engineering, Construction 7.55 Exxon Mobil Petroleum Refining 7.79 FedEx Delivery 7.56 Fortune Brands Household Products 7.81 FPL Group Electric and Gas 6.80 General Electric Electronics 7.44 Goldman Sachs Group Securities 7.75 Google Internet Services and Retailing 7.73 Graybar Electric Wholesalers: Diversified 8.08 Henry Schein Wholesalers: Health Care 6.84 Herman Miller Furniture 7.83 Host Hotels & Resorts Real Estate 6.59 IBM Infotech Services 7.55 Integrys Energy Group Energy 7.94 Intel Semiconductors 7.57 International Paper Forest and Paper Products 8.56 Intuit Computer Software 7.41 Jacobs Engineering Group* Engineering, Construction 7.55 Johnson & Johnson Pharmaceuticals 7.31 KB Home Homebuilders 6.58 Kindred Healthcare Health Care: Medical Facilities 6.36 Landstar System Trucking 6.64 Marriott International Hotels, Casinos, Resorts 8.22 Martin Marietta Materials Building Materials, Glass 6.80 McDonald's Food Services 7.72 Medco Health Solutions Health Care: Pharmacy and Other Services 7.68 Nestlé Consumer Food Products 8.08 Nike Apparel 8.02 Occidental Petroleum Mining, Crude-Oil Production 8.04 Pactiv Packaging, Containers 7.27 Penske Automotive Group Automotive, Retailing 6.59 Procter & Gamble Soaps and Cosmetics 7.69 Robert Half International Temporary Help 6.70 Simon Property Group Real Estate 6.59 Spectra Energy Pipelines 6.61 Sysco Wholesalers: Food and Grocery 7.98 Tesco Food and Drug Stores 7.11 Toyota Industries Motor Vehicle Parts 6.84 Union Pacific Railroads 7.97 United Technologies Aerospace and Defense 7.30 Visa Consumer Credit Card and Related Services 6.98 Wal-Mart Stores General Merchandisers 7.29 Walt Disney Entertainment 8.53 Washington Post Publishing: Newspapers, Magazines 7.34 Xerox Computers 7.28 From the March 16, 2009 issue http://money.cnn.com/magazines/fortune/mostadmired/2009/champions/

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